UVP is a term that reflects the utility of your offer, meaning the value and importance of your product or service to the customer. The offer should describe what distinguishes you from your competition and the way you solve your costumer's needs. Creating a Unique Value Proposition is part of a [...]

Internet of Things is a network of physical objects such as computing devices, machines, objects, animals or people connected to computer infrastructure. This network enables communication, data collection and transfer between the objects. Hence, this allows objects to be controlled remotely through internet infrastructure, without human interference. The purpose of this [...]

Tag Along rights, are rights granted to minority shareholders in a company. For instance, if one of the shareholders sells his stake to a third party, then the minority shareholders have the right to join the transaction and sell their minority stake in the company. Tag along rights are a [...]

A convertible loan is a loan that include a relative short-term interest rate period, based on a future investment within the company. With this type of loan, the lender is entitled to convert the loan to preferred stocks of the company under conditions that are set in advance by the [...]

B2B is a commercial transaction between two business entities, characterized by exchange of information, goods and services throughout commercial websites (E-commerce). Such transactions are usually performed over internal-secured networks. These type of transactions are characterized by long-term contractual relations, as opposed to a transaction between a private consumer and a business [...]

Post money evaluation is one of the indicators for the company's success. The post money evaluation is derived from many parameters, such as the capital raised by the company, the company's physical and intellectual assets (particularly relevant to start-ups), estimate of future profits and more. The Post money evaluation represents the [...]

The Pre money evaluation of the company is one of the indicators for the expediency of the investment in it. The pre money evaluation is valued by the entrepreneurs, and derives from many parameters such as, the company's profits, its physical and intellectual assets (particularly relevant to start-ups), estimate of future [...]

A Tern Sheet is a document in which the investor presents his legal and commercial conditions for performing the investment. In most cases, the term sheet is not legally binding but indicates the investor's intentions. The conditions outlined in the Term Sheet will often become the basis for the full [...]

A Copyright is an exclusive right that stands for the creator or owner of a work, and prohibits others from committing forbidden actions in that work without the explicit permission of the creator or the owner. In Israel, copyrights are granted automatically and do not require registration. The validity duration of [...]

Patent is one of the possible protections for Intellectual Property. It is a temporary and territorial exclusive right that a person is granted by law, for technological, innovative, industrially applicable invention that has an "inventive step", regardless if the invention has been produced or not. In return for acquiring the patent [...]