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Culturally-correct or incorrect communications often determine a startup’s gaining or losing important opportunities. This event will provide you with essential information regarding the delivery of your messages in a culturally-correct manner. Topics to be discussed include oral, written, and body-language communications across the cultural divide – including how to improve your chances of success and avoid blunders that may be irreversible.

3 Presentations

Understanding US Business Culture:

Arona Maskil – Cross-Cultural consultant, specializing in global business culture and Cultural Intelligence (CQ) training for individuals and organizations.

Marketing Yourself Effectively to a Global Audience:

Orly Ashuach  Business & Entrepreneurship expert for multifaceted global and international organizations with 20 years in management, marketing, sales and business development for the international market.

Fatal Errors to Avoid When Corresponding with English Speakers

Ilana Barda – Business English expert with over twenty-five years’ international teaching and training experience. She works with business professionals interested in upgrading their English communication skills.


18.00 – 18.30  Reception/Networking

18.30 – 20.30  Presentations + Q & A session

20.30 – 21.00 Networking