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How can you convince your investors that your venture has a future? What you should do to bring them to “Yes”? How you demonstrate you are the expert on your market and technology? To raise an investment for a product, the entrepreneurs have to present a plan, according to which, investors can assess the economic feasibility and the prospects of the product to produce fast ROI.

The communication with investors is like an intricate dance, with a mass of unwritten rules which the entrepreneur gets to know only after breaking one of them. The result – missed opportunities, and sometimes even damage to its image.