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This event will discuss how to plan a good user experience (UX) for your product.

learn about analyzing your target audience, conducting benchmark and user research, the use of survey, information architecture, setting the right goals, prioritizing product features etc.

After the product is “born” we are half way there. You will explore different tools to test if the product is working the way we expected to: heat map, scroll map, screen recorder, and eye tracking.

About the lecturer:

Elad Twito is leading a team of UX designers in the Marketing and Innovation division in Bezeq. He is responsible for the UX design in Bezeq apps, it’s website, e-commerce, Bi interfaces, and self-service design for the private and business sector.