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This talk strives to gives you be maximally transparent about how one startup operates. The talk will cover Mixtiles product, finances, manufacturing, data analysis, marketing, talent recruiting, business models, customer service, and more. Mixtiles is a startup that has tens of thousands of customer.

The speakers:

David Katz: The Naked Startup.

This talk strives to gives you be maximally transparent about how one startup operates. The startup is Mixtiles, a company we founded two years ago, and a company that has tens of thousands of customers. The talk will cover our product, finances, manufacturing, data analysis, marketing, talent recruiting, business models, customer service, and more.

Nir Ben-Zvi: 5 Tips for Building Enterprise Software.

Building enterprise software is challenging: customers are demanding, end-users are not directly accessible and the entry barrier is high. This quick talk will provide a few ideas on how to deal with these challenges, from the product management angle.

Amit Zur: A developer’s approach to UX design.

UX design plays an important role in a product’s success. Many R&D organizations leave UX work exclusively to the design team, while others have no design resources at all. In both cases, letting developers make decisions on UX design can boost usability and streamline development. However, many developers don’t like the bits and pieces of design, and take a less active role in it. But given a little more focus, they could do fantastic UX work to make it a win-win for everyone. 

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