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A number of selected startups will compete and present their ideas to a known panel of judges and Innovation Authority representatives.


Prizes to the winning startups:

1st Place – 25,000 NIS.

2nd Place – Financial, Legal and ESOP services for 6 months.

3rd Place- 3 Months’ Rent.


Applications for registration will be accepted by April 19.


SouthUp is a non-profit organization and incubator founded by leading businessmen and educators from Israel and San-Diego. The aim of South Up is to develop and promote the high-tech industry, education, and employment in the Northwest region of the Negev.