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For those who are involved in the creation of digital products and services, telling the story of the product can be an invaluable tool that guides them in how their product will be perceived and experienced.

That’s why it is important to tell this story at the discovery phase of product creation.


Speaker: Ram Almong (Chief Strategist at Red Interactive)

Ram is a serial entrepreneur that founded and invested in a number of start-ups, two of which were acquired. He is a technologist with a film degree, has vast experience with marketing, and is also in a jazz band. Ram is a chief strategist for Red Interactive, and has been helping companies reinvent their businesses for over 15 years. He also mentors start-ups in various incubators including the Adelson School of Entrepreneurship, IDC Herzliya, and 8200 EISP.