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What is a “Unique Value Proposition” (UVP)?

UVP is a term that reflects the utility of your offer, meaning the value and importance of your product or service to the customer. The offer should describe what distinguishes you from your competition and the way you solve your costumer’s needs. Creating a Unique Value Proposition is part of a business strategy, and in order to attract customers, it is recommended to highlight the display of the UVP on the home page of your website and in every marketing campaign.

By | 2016-11-04T16:55:56+00:00 October 15th, 2016|Legal Definitions|0 Comments

About the Author:

Ifergan Dorin
Third year Law & Business (Minor- real estate), at the IDC Herzliya. her dream is to become a successful lawyer and businesswoman. In her spare time, dorin enjoy spending time with her family and friends, playing the guitar and dancing.